You ask your team what happened.
You get half the story.

Closer listens to every sales conversation on your floor and captures what the customer actually said — their budget, their objections, what they wanted, why they walked. You get the full picture. Not the version your team remembers to tell you.

See how it works
<25%
of walk-in showroom traffic gets logged in the CRM
Nextup · 2025 dealership study
2–3 hrs
per day salespeople spend on CRM data entry instead of selling
Fullpath · 2026 CRM report
78%
of showroom visitors buy a car somewhere — just not always from you
DealerRefresh · floor statistics
The gap

Same customer. Same conversation.
Completely different data.

A customer just spent 28 minutes on your lot and walked. Here's what you get today versus what Closer captures.

What you hear
“She liked the Rogue but we didn’t have the right color. Said she’d think about it. Probably not serious.” — Jake, your salesperson, 30 seconds later
What Closer captures
Vehicle
Rogue SV, white
Budget
$32K hard cap
Family
5, growing
Payment
$475/mo ceiling
Trade-in
2018 Civic, ~110K
Blocker
Color + payment
Intent score
87/100

She wasn’t “not serious.” She was 87% ready to buy.

How it works

Three steps. Zero typing.

Your salesperson's only job is to tap a button. Closer does the rest.

1

Salesperson taps Record

Before the conversation, they tap one button on their phone and put it in their pocket. That's it. That's their entire workflow.

On weak wifi? Records locally and uploads when connected. Works on any phone.
2

Closer listens and extracts

AI transcribes the conversation in real time, then pulls out every detail that matters: vehicle, budget, family size, trade-in, objections, timeline, sentiment.

Privacy first: Audio is permanently deleted after processing. Only structured data is kept. No recordings are ever stored.
3

You see everything

Every walk-away lands in your pipeline with a full profile, an intent score, a salesperson grade, and an AI-drafted follow-up email ready to send.

Integration

Closer plugs into the tools you already use.

We're not replacing your CRM. We're filling the gap in front of it. Closer captures everything that happens before a lead enters your system — then pushes it straight into your existing pipeline. No new software to learn. No workflow changes.

✓

Nothing changes for your team. Your salespeople don't open a new app. Your managers don't learn a new dashboard. The AI handles the data entry from the conversation and your CRM gets a complete lead record — vehicle, budget, trade-in, objections — without anyone typing a word.

New · Closer fills this gap
Walk-on-lot to walk-away
AI captures the full conversation, extracts structured data, scores the lead, grades the salesperson
Auto-syncs
Your existing tools
CRM & Sales Pipeline
Complete lead record lands in your system, ready for your normal sales process
VinSolutions DealerSocket CDK Dealertrack Salesforce DriveCentric
Business as usual
Outcome
Follow-up → Close
Your team works the lead the way they always have — but now with complete data from minute one
Your view

A pipeline you can actually trust.

Every conversation on your floor, scored and graded. No more guessing who's hot and who's “just browsing.”

Sales Floor · Today

Live · 4 agents
24
Conversations
7
Hot leads
4
Closes
Pipeline
Hot · 7 Warm · 9 Cold · 8 Closed · 4
AgentGapGrade
Ryan VasquezUpsell: warrantyA-
Jake HarmonTrade-in quotingB+
Maya WentzelObjection timingB
Eric LundEV product knowledgeD+
Adoption

Your team will actually use this.

The reason most CRM data is garbage: salespeople hate data entry. Closer eliminates it.

Data entry goes from 3 minutes to 30 seconds

After the customer leaves, the profile is already filled in. Vehicle, budget, family, trade-in, objections — all captured from the conversation. Your salesperson reviews it, taps submit, and they're back on the floor.

3 min typing → 30 sec review

Follow-ups write themselves

When a matching vehicle arrives, Closer drafts a personalized email from the original salesperson — referencing the exact car, color, and price range the customer asked for. One tap to send.

Commission is protected

Every interaction is logged to the originating salesperson. If another agent closes the deal later, the person who built the relationship gets credit. That's the incentive that makes your team want every conversation recorded.

Real example

Maria walked away on Tuesday.
She’s back on Thursday.

Here's how Closer turns a lost customer into a closed deal without your team lifting a finger.

TUE
9:45 AM

Maria walks away

She spent 28 minutes with Jake. Liked the Rogue but not the blue one on the lot. Wanted white. Budget ceiling of $32K. Has a 2018 Civic to trade. Left without buying.

TUE
9:46 AM

Closer processes the conversation

47 seconds after she leaves: full profile extracted, lead scored at 87/100, Jake graded B+ (missed trade-in value and payment reframe). Follow-up email drafted and queued.

WED
2:15 PM

A white Rogue hits the lot

Closer matches it to Maria's profile instantly. Drafts a personal email from Jake:

THU
10:20 AM

Maria walks back in

She called Jake directly. She's coming Saturday to see the white Rogue. The deal closes at $31,200 with her Civic trade. Jake gets full commission credit.

Executive view

This makes you look great reporting up.

Your GM and owner get a daily briefing with insights no one on the floor could produce manually.

$504K

Revenue sitting on the table

18 walk-aways in the last 30 days would buy a mid-size 4×4 at $28K. You've got one listed at $32K for 63 days. Closer sees the gap.

14 asks

Inventory gap: White Rogue SV

Customers keep asking for a vehicle you don't have. Closer tells your sourcing team exactly what to buy at auction — and how much gross each unit represents.

$142/mo

Total AI cost across 4 stores

1,842 conversations processed. 171 walk-aways re-engaged. $4.1M in recovered pipeline. The AI infrastructure costs less than a single agent's phone bill.

Ready to see Closer
on your floor?

One pilot. One store. Full visibility in week one.

Let's talk →

Stephen Odanovich · [email protected] · Aitheos